LADY GAGA推出首个自创美妆品牌

又一名人推出属于自己的美妆品牌!

去年一直盛传Lady Gaga注册美妆品牌商标,如今终可证实消息属实:恭喜Lady Gaga终于推出个人美妆品牌Haus Laboratories!

Text NATELIE TEAR

经过一年的筹备,Haus Laboratories也推出首个广告,单看品牌路线,便不难懂其路线定位非常贴合Lady Gaga的形象。

为什么Lady Gaga的形象这么深入人心?她个人形象鲜明,时尚造型和妆容向来大胆缤纷,说这些是成就她Icon形象的元素,并不为过。

Lady Gaga本人也解释了为何不是护肤、护发产品,而是以彩妆品进入美妆界,“我发现了自己,但也有其他人通过我表达自己的方式发现了我”。

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When I was young, I never felt beautiful. And as I struggled to find a sense of both inner and outer beauty, I discovered the power of makeup. I remember watching my mother put her makeup on every morning, basking in the glow of her power to put on her bravest face as the hard working woman she was. I then began to experiment with makeup as a way to make my dreams of being as strong as my mother become true. It was then that I invented Lady Gaga. I found the superhero within me by looking in the mirror and seeing who I wanted to be. Sometimes beauty doesn't come naturally from within. But I'm so grateful that makeup inspired a bravery in me I didn't know I had. I've come to accept that I discovered my beauty by having the ability to invent myself and transform. They said I was just weird, but really, I was just Born This Way. Love, Lady Gaga

A post shared by Lady Gaga (@ladygaga) on

Haus Laboratories 并非Lady Gaga推出的首个彩妆系列。她曾与M.A.C合作推出唇部产品,也曾和Coty合作推出香水。

模特脸上挂着大胆的眼妆,真实的肌肤状态轻易看见毛孔与细纹,这些没有刻意修饰的“不完美”,推崇接受最真实的自己、拥抱自我的议题。网友和粉丝对这系列照片的反应也相当不错,认为品牌卖的是真正的彩妆品,而非一般修图软件操作后的美颜。

Haus Laboratories 推出了六个色号适合脸颊、眼部和嘴唇等多功能彩妆产品,同时也透露即将推出全彩系列。7月15日开放预售,美妆控们,接下来又要紧守各自的钱包啦!

 

 

 

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这些护唇膏成为品牌镇“唇”之宝的秘密

 

 

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